Built by Operators, Not Consultants
The Audible was founded by George Fisher and Lance Langel and built by operators who’ve led real sales teams inside MSP, MSSP, cybersecurity, and complex B2B environments. We’ve lived inside the work. Because of that, we don’t advise from the sidelines. We hire teams, rebuild broken sales motions, and stay accountable through close.
👉 Learn more about our operator-led sales philosophy
https://the-audible.com/the-audible-strategy/
Embedded Sales Execution That Delivers
Our model is centered on embedded sales execution. We run outbound ourselves, operate directly inside your systems, and own outcomes, not activity. Rather than chasing volume, we focus on fewer targets, better conversations, and execution that reflects your brand and market reality.
👉 Explore our embedded sales execution and virtual sales teams
https://the-audible.com/virtual-sales-teams/
No Volume Theater. Just Results.
Unlike traditional sales agencies or consultancies, we don’t believe in spray-and-pray outreach, outsourced thinking, or reports that replace results. We work alongside founders and operators to build disciplined, credibility-first sales engines designed to create pipeline you actually want to close and revenue you can trust.
👉 See how our sales strategy and execution model works
https://the-audible.com/sales-strategy-consulting/
George Fisher
Founder | Sales Operator | Builder of Revenue Teams That Actually Work
I don’t sell theory. I build sales engines through embedded sales execution.
For 20+ years, I’ve led, rebuilt, and scaled sales teams inside MSPs, MSSPs, SaaS, and complex B2B environments. I’ve hired underdogs, fixed broken sales motions, turned bottom-ranked reps into top performers, and helped companies move from referral-dependent growth to repeatable, disciplined revenue.
I specialize in the unglamorous work most teams avoid:
Diagnosing why pipeline stalls or dies
Rebuilding sales motions through execution, not slides
Developing people using a Can Do / Will Do / Team Fit model
Creating outbound systems that prioritize signal over noise
Holding teams to high standards without burning them out
I’m not interested in volume theater, vanity metrics, or “spray and pray” sales. I believe credibility beats charisma, discipline beats hope, and leadership means showing up when it’s uncomfortable.
Today, I help founders and operators who want:
Real pipeline, not activity reports
Sales teams that can think, adapt, and close
Embedded sales execution partners who work alongside them, not consultants who disappear
If you’re serious about building something durable, we’ll get along just fine. If you’re looking for shortcuts, I’m not your guy.
Lance Langel
Founder | Sales Operator | Outbound Execution | Builder of Real Pipeline
I’ve spent my career in the trenches of B2B and MSP sales, delivering embedded sales execution and doing the work most people talk about but rarely execute well.
I don’t run volume campaigns. I don’t outsource thinking. And I don’t believe pipeline comes from blasting lists and hoping for replies.
My background spans MSP, MSSP, cybersecurity, and complex B2B sales, where I’ve been responsible not just for booking meetings, but for owning conversations, qualifying deals properly, and staying involved through close. Through embedded sales execution, I’ve run full-cycle sales motions, led outbound strategy, and acted as an extension of internal teams who needed results, not reports.
What I’m known for:
Building targeted, account-based outbound that sounds human
Research-driven outreach that earns conversations, not blocks
Qualification that sales teams actually trust
Staying involved through the full sales process, not disappearing after the intro
Holding high standards for myself and the teams I work with
I’ve seen firsthand why most outsourced SDR and lead-gen models fail: they prioritize activity over credibility and volume over understanding. I operate differently. Fewer accounts. Better conversations. Clear accountability.
Today, I work with founders and operators who want a disciplined outbound motion that reflects their brand and produces pipeline they’re proud to close.
If you value execution, honesty, and sales done the right way, we’ll work well together.