Operator notes on sales.
Short writing from inside our engagements. No content marketing playbooks, no SEO bait. Things we've actually learned by doing the work in MSPs, B2B tech, and the channel.
Why Fractional Sales Is the Smart Hedge Against AI in 2026
AI did not kill the need for sales leadership. It changed the math on how you buy it. Why fractional sales leadership is now a strategy, not a stopgap.
More from The Clipboard
Recent writing.
Posts from the last few months. New writing drops as we ship it.
Be Nice to Your BDRs. The Hardest Seat in the Building.
Lead gen is the most universally praised and least universally practiced skill in B2B. The people who actually do it deserve to be hugged up, not...
Read →Your Partner Just Fumbled the Referral. Now What?
A channel operator's playbook for what to do when the partner you referred to is dropping the ball. Who to talk to first, when to intervene,...
Read →Fractional Sales vs. VP of Sales: The Real MSP Cost Math
Before you hire a VP of Sales, do the math the way your CFO would. A side-by-side look at the year-one true cost of a $150K...
Read →Is It Time to Call an Audible?
Is It Time to Call an Audible? Why CFOs, COOs, and CEOs Are Rethinking Sales Strategy in a Volatile Market Today’s selling environment is unstable by...
Read →Sales Expense Management: Why Relationships Beat Trade Shows
Most B2B sales budgets favor what’s easy to justify over what actually closes deals. This article explores why relationship-driven sales expense management often outperforms trade shows...
Read →Why the Dash Matters in The-Audible
Why the Dash Matters in The-Audible People sometimes ask us about the dash. Not the name Audible itself, but the dash in The-Audible. Yes, we know...
Read →AI in Sales: Why Humans Matter More Than Ever
AI in B2B Sales: Why Humans Still Matter More Than Automation You can’t turn your head, or scroll LinkedIn for more than 30 seconds, without seeing...
Read →Advice Is Easy. Execution Is Honest.
Take Your Own Advice (Yes, Us) Entrepreneurs, business owners, consultants, coaches, advisors. This one’s for us. We spend our days dispensing wisdom. Build the plan. Trust...
Read →Why MSP Growth Stalls When You Rely Only on Referrals
Why Referral-Only Growth Eventually Fails for MSPs For many MSPs, referrals feel like the gold standard of growth. They’re warm.They’re trusted.They usually close faster than any...
Read →The Death of Spray and Pray in 2026
The Death of Spray and Pray in 2026 For more than a decade, B2B growth leaned on a simple idea: send enough emails, messages, and ads,...
Read →Want us to write about a specific play?
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