Sales Playbook Insights
Recent Sales Strategies
Is It Time to Call an Audible?
Is It Time to Call an Audible?
Why CFOs, COOs, and CEOs Are Rethinking Sales
Sales Expense Management: Why Relationships Beat Trade Shows
Most B2B sales budgets favor what’s easy to justify over what actually closes deals. This
Why the Dash Matters in The-Audible
Why the Dash Matters in The-Audible People sometimes ask us about the dash. Not the
AI in Sales: Why Humans Matter More Than Ever
AI in B2B Sales: Why Humans Still Matter More Than Automation You can’t turn your
Explore Winning Sales Strategies
Is It Time to Call an Audible?
Is It Time to Call an Audible?
Why CFOs, COOs, and CEOs Are Rethinking Sales Strategy in a Volatile Market
Today’s selling environment is unstable by default.
AI-driven outreach has saturated buyers. Layoffs have reshaped buying committees. Budgets are tighter, approvals are slower, and tolerance for noise is effectively zero.
Sales Expense Management: Why Relationships Beat Trade Shows
Most B2B sales budgets favor what’s easy to justify over what actually closes deals. This article explores why relationship-driven sales expense management often outperforms trade shows when revenue, deal velocity, and trust matter most.
Why the Dash Matters in The-Audible
Why the Dash Matters in The-Audible People sometimes ask us about the dash. Not the name Audible itself, but the dash in The-Audible. Yes, we
AI in Sales: Why Humans Matter More Than Ever
AI in B2B Sales: Why Humans Still Matter More Than Automation You can’t turn your head, or scroll LinkedIn for more than 30 seconds, without



