An embedded sales team. Built for MSPs.
MSP OS is a complete sales operating system for MSPs 30 to 100 employees. Embedded sales execution. The people, process, and discipline that turn your sales motion into pipeline you can forecast against. Channel-aware, channel-led, channel-first.
What you get
Audible MSP OS includes:
Six modules. We run all of them. You see the work, the numbers, and the outcomes every week.
ICP & target accounts.
We define your MSP-specific ICP, build the named-account list, and own the qualification logic. SMB, mid-market, vertical-specific. No spray-and-pray.
Outbound execution.
Email, phone, and LinkedIn. Real conversations with IT decision-makers, finance, and operations leaders. We do the dialing.
Discovery & qualification.
Senior operators on every first call. We protect your team's time. The deals we hand over are real.
Channel & vendor motion.
Co-sell with your vendors. Tap distribution programs. Pull MDF and partner programs in your favor. We've sold inside the channel.
Forecast hygiene.
Weekly pipeline review with you and your team. A clean forecast you can plan against. No inflated stages, no vanity metrics.
Pipeline accountability.
We measure ourselves on closed revenue, not activity. If we are not moving your pipeline, we will say so before you do.
Be clear before you commit
What MSP OS is not.
You have probably been burned by one of these. We disqualify ourselves from the comparison up front.
×Not an agency.
We do not produce growth decks. We pick up the phone and sell.
×Not an SDR farm.
No offshore floor. Senior U.S. operators on every account.
×Not a CRM project.
We will fix the hygiene we have to. We will not bill you for a six-month implementation.
×Not a fractional CRO.
A fractional CRO advises. MSP OS executes. We do the work while we are engaged.
Fit check
Who MSP OS is for. And who it is not.
We choose clients as much as they choose us. Read both lists honestly before you book a call.
Built for MSP OS.
- An MSP with 30 to 100 employees and real recurring revenue
- Hitting a ceiling on referral pipeline, ready for a second motion
- Tired of being burned by SDR firms, agencies, or fractional hires
- Ready to give us seat at the table on weekly pipeline reviews
- Comfortable being held to a number and holding us to one
Probably not MSP OS.
- A non-MSP business. See Sales OS or Channel OS instead
- A B2B vendor selling to MSPs. See Channel OS
- Pre-revenue or pre-traction. We are not your first sales hire
- Looking for a 30-day pilot. Our engagements are quarterly
- Looking to outsource the sales problem without owning the relationship
"Stop trying to say the right thing. Do the right thing."Client, on being mentored by George Fisher
Beyond leads.A real sales system.
MSP OS is not a lead-gen contract or a coaching engagement. It is a comprehensive sales operating system built around embedded sales execution, designed to change how your entire sales motion actually runs.
We install the team, the process, and the discipline that turn sales from a hope into a repeatable system. We sit inside your business, we own the number while we are engaged, and we hand the motion back to you in better shape than we found it.
Book a sessionFAQ
Questions MSP owners ask first.
A hire is one person who takes six to nine months to ramp. MSP OS is a senior team running an end-to-end motion from day one. We also bring the system around the role, which is what most MSP sales hires never get and is the reason most fail.
Outbound goes live in week 2. Qualified meetings typically start landing in weeks 4 to 6. Real closed revenue depends on your average MSP sales cycle, and we will be honest about your cycle on the first call.
Often ideal. MSP OS feeds qualified pipeline to your existing closer, sits on demos when useful, and owns the forecast hygiene most internal teams do not have time for.
Quarterly. No multi-year lock-ins. If we are not moving your pipeline, you should fire us, and we will help you do it cleanly.
Yes. We have run sales motions inside MSPs across cybersecurity, M365, RMM, EDR, backup, and full-stack vendors. If your stack is genuinely unusual, we will tell you on the fit call.
Quarterly engagements with a clean fixed price. We size to the motion, not to a tier in a deck. You get the number on the fit call with scope, deliverables, and team named.