August 24, 2026 · Announcement
Five months ago, IZT and The Audible started down a path at the Meet Up 313 event. The fit was immediate. Both parties could feel something was cooking.
IZT partners needed a sales motion. The Audible builds sales motions.
As of August 24, 2026, The Audible has been acquired by IZT Companies. One company now. The Audible name goes away. The work does not.
Here is what that actually means.
Sales as a service is now part of what IZT brings to its partners. Not a referral. Not a vendor introduction with a warm handoff and crossed fingers. A capability inside the house.
Most partner programs do not fail on product. They fail on motion. The partner gets a portal, a margin sheet, a deck, and then gets left to figure out how to sell it. Pipeline stalls in the same place every time, and everyone calls it an enablement problem.
It is not. It is a motion problem. That is the gap this closes.
IZT partners, current and future, now get a team that builds and runs the outbound motion. Not advice on what it should look like. The motion itself.
To existing Audible clients: same people, same standard, new letterhead.
“Our partners have never had a product problem. They have had a selling problem, and we were handing them enablement material instead of a motion. Bringing this team in-house means partners get the system, not the slide deck.”
Joseph Richards, Chief Operating Officer, IZT Companies
If you are running an IZT partnership and your pipeline is thinner than your product deserves, that conversation is now a lot shorter.
And if you are not an IZT partner yet, the question you have been sitting on is probably who actually sells it. That answer just changed.
George Fisher
Fifteen minutes. We will show you where partner pipeline usually breaks and whether you are in that pattern.